Meet and Greet: Felicia Zivkovic from Reissued Style
As many of you know, one of the best most effective things we can do to as Compassionate Fashionistas is buy less clothing. The world consumes 80 BILLION clothing items each year which would be fine (I guess?) if we hung on to those pieces forever and treasured them always. Spoiler alert, that shit doesn't happen, not by a long shot. Americans throw away (yes, I'm excluding what we recycle) about 70 pounds of clothing each year. God, that's a depressing number.
Okay, so we buy less and use our stuff as long as possible. Sounds like a simple enough solution right? But like, are we really going to love that one shirt for the next 10 years until we turn it into a rag? Highly unlikely. While I do have pieces that I've enjoyed for a decade, and I do always try to purchase items I know I will wear at least 30 times, if I'm being 100% brutally honest with y'all, sometimes I get so sick of seeing the same clothes in my closet. While we could swap these items, I've found an even more interesting alternative. Reworking them.
Reissued Style is a company that takes your outdated clothes and reworks them into one of a kind pieces. You choose the level of rework you're interested in, from a minimal rework to a full out transformation. Designer Felicia Zivkovic sends you sketches and once you approve them she gets to work revamping your tired piece until it shines again. It's couture for everyone!
I was so intrigued by this idea I just had to interview her!
Name: Felicia Zivkovic
Company: Reissued Style
Favorite piece of clothing: My grandmothers red tartan plaid overcoat From 1950. She had some incredible pieces, all with Mostly unknown labels. Looking inside her pieces reminds me of a time when every piece of clothing was made with integrity. There was lots of hand work and tailoring that has since been abandoned in our mass market world. My grandmother was not a wealthy women, but she was of the mindset that most were in those days. Buy less, buy better. I imagine her and her friends would also mend their clothing, and most women knew how to use a sewing machine.
Where can we find you: www.reissuedstyle.com
What aspect of ethical fashion does your brand focus on?
I started the service after reworking much of my own tired wardrobe over the years. The reaction was always great and the process made me feel that I was making a small difference. I work in fashion, as the design director of Lela Rose. At work we make beautiful clothes. I’m lucky to work so hands on, as it has provided me with the skill set to start reissued, but even with the measures we take to be sustainable the waste we produce is astronomical. I can only imagine what kind of waste a large corporate company produces with production in china and thousands of stores. With reissued, I’m giving clients who are fashion and design enthusiasts a chance to not only be part of an entirely unique creative experience, but a chance to live more sustainably. The service takes your own pieces, things you cherish for one reason or another, and change them so they don’t continue to collect dust in your closet. We can take your beloved vintage finds, your heritage pieces, your investment pieces, or just something sentimental and transform them into something you’ll wear again. On our website we have developed a questionnaire for each client allowing us to get to know you better. We are designing for you, your personal style, your measurements. This is a service unlike anything out there today. It’s like Couture for common folk!
What inspired you to start your brand?
I wanted a creative outlet that was my own. I’ve thought about starting my own brand many times, but the thought of creating more “stuff” for people just turned me off. I was already reworking my own clothes when a dear friend said “this is your calling! You should do this for other people”. That thought had actually never crossed my mind , but from that day on I decided to make that my mission.
What’s the biggest challenge you had to overcome while growing your brand?
I'm still growing my brand but I think the biggest challenge is getting people to pull the trigger. This isn’t just a quick purchase like a great pair of shoes. This is slow fashion, you must commit to the process. I’ve made it as simple and seamless as possible, everything is handled remotely and there is very little work involved for the clients. They simply ship the pieces, choose the sketch they like and voila, within 30 days their pieces come back looking totally new! even with that, people are BUSY! So Many people have expressed how much they love the idea, but There is a lot of trust involved.
What have you learned from your experience?
That if you have an idea, there is nothing to it but to do it. I struggled with the idea of having a side hustle, along with being a mom and working full time but it’s something I love to do and doesn’t feel like work. Since starting I’ve discovered that apparently the side hustle and diversified income is the new norm! Just make sure you are doing it for the love!
Who inspires your ethical-journey?
Since starting I’ve found so many ethical bloggers and designers I didn’t know existed. This ethical fashion movement is becoming more popular and it’s super inspiring.
What advice would you give aspiring ethical fashionistas?
There are so many more designers and bloggers popping up all the time. Do your due diligence to support them as much as possible so they continue to thrive. Even if it’s just alike, or follow! It’s important we support each other so the movement can continue to grow! You can also think outside the box when purging your closet, what can you mend? What can you send to REISSUEDstyle?!! And lastly, think before you shop. Ask yourself, how long will it last? Who made this? And how much will I wear it?