Do Good. Look Good.
I truly believe that most people in the world want to do good, they just don’t always know where to start. And who could blame them? I mean that’s a huge idea. DO GOOD. What does that even mean? Sure we have this vague fleeting image of Mother Theresa or clowns filling expired meters for people (I swear I heard that in the news once)...but admit it. For all our good intentions, who have no idea what we're doing. Well, that’s not going to cut it sweet cheeks. If you want to do anything in life you need a plan. Like some old white dude said, If you don’t know where the fuck you’re going, nothing is going to help you get there. I might be paraphrasing a little, but whatever.
When I first began exploring this question of what it meant to do good, I was totally overwhelmed. How do I start? Where do I start? What even constitutes starting? So instead I did nothing. I just walked around with this lump of guilt growing in my chest. I still recycled, and donated money here and there, but it felt hollow. I had no port! My do-gooder attitude was this fine mist, sprinkling over everything but never really amounting to much. I didn’t want to be a mist. I wanted to be a river. Rivers are cool y’all.
Cue: Ethical Fashion.
In one gorgeous bundle, I found a way to do good with all the things. Want to save the environment? Psshh, girl, that’s ethical fashion 101. Want to save animals? Vegan fashion’s got you covered. Want to give back to kids? Clean up waterways? End slavery? Whatever cause is most important to you, ethical fashion has a solution.
And if you think fashion is a frivolous place to start, check this.
The global apparel industry is valued at 3 trillion dollars and employs over 40 million people worldwide, most of which are women.
Shift this one industry and you shift the world.
People think ethical fashion is about bad style and denying yourself life’s pleasures. But it’s the opposite! It’s about adding joy to your life. It’s about getting that really cute blouse and helping children learn to read. We spend most of our lives in our clothes, so we should wear clothes that we can feel good about.
I want to help you find those clothes you can feel good about. I’m going to bring you brands that are making the world a better place, tips on shopping ethically, and explain what the hell all of these new terms even mean. I’m going to take these big complicated concepts and break them down into fun manageable bites.
Do Good. Look good. Easy!